Visual Content Creator: Photographer & Reels Videographer

hybrid
1120 Hamilton Street 307, Vancouver, British Columbia, Canada, V6B 2S2
full-time . December 5, 2024

Description

Position: Visual Content Creator: Photographer & Reels Videographer

Reporting to: Head of Marketing

Compensation: $60,000 - $70,000 (commensurate with experience)

Benefits: Comprehensive Health and Wellness Coverage, including

3 weeks of vacation per year
5 agency pre-determined bonus days
Extended health benefits
Lifestyle allowance
Phone allowance
Camera equipment allowance
Equipment insurance
Eligible for travel reimbursement

Role Overview

As a client-facing role, the Visual Content Creator will lead all aspects of content creation to conceptualize, plan, and execute photo and video shoots. This role closely collaborates with the agency team including the Head of Marketing, Marketing Manager, Social Media Manager, and Account team to ensure that all visual content aligns with the client’s marketing strategies. This full-time position offers shift-based work with flexibility for early mornings, evenings, and occasional weekends, based on client needs.

Key Responsibilities

Creative & Technical Execution

Content Creation: Conceptualize and produce visually compelling images and videos that align with clients’ brand identities and marketing strategies.
Photography Expertise: Utilize advanced techniques in lighting, composition, and exposure to create high-quality content across diverse environments (indoor, outdoor, low-light).
Reels & Video Production: Capture and edit engaging reels and behind-the-scenes footage, ensuring creative storytelling that resonates with target audiences.
Trend Awareness: Stay current with photography, editing, and social media trends, implementing innovative solutions that enhance client content.
Equipment Proficiency: Expertly use personal devices such as iPhone 14 Pro+ or Google Pixel for capturing reel footage for specific clients.
Advanced Editing: Leverage Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro) to deliver polished and cohesive content optimized for various digital platforms.
Technical Adaptability: Adjust content formats to meet platform-specific requirements for social media, web, and other digital formats.
Equipment Management: Maintain and troubleshoot photography gear, utilizing the provided camera allowance to invest in equipment when necessary.
Photoshoot Preparation: Maintain a well-equipped “shoot kit” with essential gear, including lighting, extension cords, battery packs, and lenses.

Client Engagement & Scheduling

Client Relationships: Serve as an agency ambassador and key contact for clients, ensuring that all photo and reel captures are results-driven and aligned with their goals.
Scheduling & Coordination: Independently manage photoshoot scheduling, ensuring timely content production in coordination with account managers and clients.
Pre-Shoot Preparation: Lead pre-shoot meetings to align stakeholders on objectives, shot lists, and creative direction.
Location Scouting: Pre-scout new shoot locations to ensure optimal conditions, such as lighting and space, are considered before shoot day.
Content Delivery: Take full ownership of delivering professionally edited photos and video reels that meet client brand guidelines and deadlines.
Event Coverage: Conduct monthly photo drop-ins, often outside standard office hours, to capture pre- and post-event or ‘action’ footage as needed.

Innovation & Growth Mindset

Creative Input: Continuously bring fresh, innovative ideas to content creation and overall marketing campaigns, adapting to emerging trends and technologies.
Collaborative Strategy: Work closely with the Marketing and Account teams to ensure visual content supports overall campaign objectives and client goals.

Performance & Time Management

Performance Tracking: Collaborate with the Head of Marketing to set and track key performance indicators (KPIs) that assess service quality and effectiveness.
Project Management: Balance multiple client projects, ensuring deadlines are met while maintaining flexibility for shift-based work, including early mornings, evenings, and weekends.
Efficient Time Budgeting: Plan for pre-production, shoot day hours, travel, and post-production editing to ensure efficient workflow and timely delivery.

Key Qualifications

Proven experience in professional photography, with a portfolio showcasing hospitality, lifestyle, or event photography.
Expertise in food, lifestyle, or event photography is essential.
Proficient in Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro) and other relevant editing software.
Strong knowledge of professional camera and lighting equipment, including setup and troubleshooting, though also flexible in using iPhone or Google Pixel devices to capture high-quality photos and Reels footage when required, adapting to client preferences or project needs.
Excellent organizational skills with the ability to manage multiple client accounts and projects simultaneously.
Strong communication skills, with the ability to collaborate creatively and effectively with clients and internal teams.
A creative eye for detail, storytelling, and an understanding of social media trends and best practices.
Strategic thinker with problem-solving skills and an innovative approach to visual content.
Experience managing time budgets for shoots, travel, and editing.
Ability to maintain physical stamina for extended hours of shooting, standing, and moving equipment.

Competencies / Keys to Success

Creativity: Bring a “no client is the same” mindset to each project, blending creativity with brand consistency. Follow existing brand guidelines provided by clients, SMC’s Marketing team, or contribute to creating new “look & feel” concepts that support evolving brands.
Accountability: Own your role and responsibilities fully. When scheduling conflicts or challenges arise, take initiative to find solutions, ensuring smooth operations and client satisfaction.
Thirst for Learning: Demonstrate curiosity and a passion for continuous improvement. Stay eager to expand your knowledge, applying new skills and insights to elevate your work and SMC’s overall performance.
Solutions-Oriented: Be proactive in identifying potential issues and providing solutions before they become problems. Anticipate challenges and address them with a strategic mindset.
Communication: Maintain open, efficient, and clear communication with both clients and internal teams at SMC to enable swift decision-making and effective collaboration.
Organization: With multiple clients, projects, and priorities in motion, strong organizational skills are essential. Develop systems that ensure you stay on top of deadlines and deliverables, even during high-demand weeks that may require extended hours.
SMC-First Mentality: Make decisions with the agency’s best interests in mind, asking, “What’s best for SMC?” in every situation.

SMC Core Values

Growth Mindset: Embrace & Empower / We embrace a "can-do attitude" to proactively seek opportunities for personal and professional growth. We encourage ongoing learning, innovative thinking, adaptability, and resilience.
Results-Oriented: Achieve with Ambition / We are dedicated to driving exceptional outcomes with meaningful results. We are dynamic and strategic to identify opportunities, consider threats, and make impactful decisions that lead to lasting success.
Ownership: Care & Commit / We take initiative, bring our best, and hold ourselves accountable. We demonstrate care and commitment not just to individual tasks, but to the big-picture outcomes for our team, agency and clients.
Winning Together: Passion Fuels Purpose / We thrive on teamwork, inclusivity, and collaboration. Wins are a testament to our combined efforts, recognizing that our successes are more meaningful when achieved together.

Thank you for your interest in joining our team! While we’re grateful for every application we receive, only those selected for an interview will be contacted. We appreciate the time and effort you’ve put into applying.

Know someone who would be a perfect fit? Let them know!